Shopping at Amazon.com is simple because the website interface design is user friendly. There is a wide rectangle box to search millions of products with one click. The searching box helps customers finding the desired product by providing auto suggestion phrases. At the upper left corner, there is a list button that opens a list of categories. These categories are the main divisions of the products available on the website. Each division is divided into smaller categories to make it accessible for users to find their desired products. In addition, the main webpage of Amazon consists of other elements such as ‘Deal of the Day’, customized recommendations, and other advertisements.
I find the shopping experience at Amazon.com to be fun and straight forward. There is less typing required to find what I need which is more convenient to me. After finding what I need, there is enough information about the product including reviews, seller, estimated delivery time, price, description, and similar products. After all, it is only a few clicks to add the product to the cart and find out the exact cost and delivery details. Because I already have an account with Amazon, the checking out process is really simple where my address and payment details are already saved. In fact, there is a button in any product page called “Buy Now with 1 Click”. This button can be customized to automatically charge a payment method and ship to an address associated with the button. It accelerates the checking out process for users to save even more time.
In conclusion, I think that Amazon.com is accessible and usable to different users. The interface uses simple words and more graphics to provide more usability to elders and non-educated users. It requires less thinking and more common sense to place an order on Amazon.com.