- The goals of Apple’s website is for the company to make money, and to provide users with high quality technology. They provide users with this technology in a simple minimalistic way. They have a strong sense of Brand Identity to the point where if you were stopped a stranger on the road and ask them to draw the Apple logo they more than likely could. It is very hard to navigate if you need your questions answered. There may be a way to receive help from Apple’s IT, however, I have never owned a MacBook so I wouldn’t know if it would meet a users needs if they need help getting it started up or creating an Apple account or whatnot. Granted you have to take into consideration that most people that are shopping for a MacBook have the capability to adapt quickly when it comes to technology, or already know or own a product from the Brand.
- Since Facebook is a form of social media, the specifications of what the website should do would simply to allow the user to post and share messages or photos as a form to communicate their feelings and opinions. What Facebook users actually experience is something different. Since what shows up in your feed is solely based upon who you follow, I would say that for the most part, everyone gets something a little different. For myself, I get engagement photos, memes, and the rare very vocal political opinion. In a sense, Facebook does allow you to personally engage and share your thoughts about anything simply, for me however, that means scrolling through memes and pictures of cute kitties.
- They are a hierarchical structure, matrix structure, organic structures, and sequential structures. An example of a hierarchical structure would be BBC news or really any news website. Once you click on one article it will give you options for more you might like and also allows you to search for articles. An example of a matrix structure would be Amazon, where users have the ability to search for items in a certain size or price range, it can accommodate lots of different users needs at once. An example of an organic structure might be the Instagram Explore page. It allows you to look at posts that you otherwise wouldn’t see and it has a flow to it that you can basically stumble upon a thread of posts and like and not really know how you got there. Not to say you couldn’t get back out, but it is always changing so finding the same post twice is difficult. An example for sequential structure is simply everyday life. What people do everyday is considered a sequential structure.
- The Huffington Post’s home page mostly consists of navigation ,probably anywhere from 85-95%, where the actual content is probably 5-10%. This is because everything is a link on the home page to actual content. The only real content your getting on the home page is the titles of the articles and the small description of it. For google, it depends on whether the user has searched for something or not. If not, then it would be 99% navigation because in a sense that is why google exists. If someone has searched for something, then I would say it’s more like 90% navigation because it shows you “sneak-peaks” of the content the link has to offer. As for Etsy, it would be 85% navigation and 15% content. Solely because it does explain about the website on the home page. It also gives good descriptions of the products it displays on the index page.
- They have excellently simple and straightforward design. It is very good at guiding the eye of the user the interactive moment of scrolling, the movement of the design, and the colors, creating an simple and efficient user experience that makes the user and myself want to explore more. The simple colors and easy typeface make it easy for the user to understand what they will click on and where to go next.
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