Posted on by Greg Buchko

Elements of User Experience Questions

  1. The objectives of the website are to advertise and sell Apple’s products, and to educate and help the customers, both potential, first-time, and long-time users. MacBook users can go to the Mac tab and find out some basic uses of the MacBook, or they can go to the Support page and ask a specific question about their MacBook or scroll through FAQ’s for the computer.

  2. The functional specifications of the Facebook wall include the site showing a current holiday or sport event in which the user has liked or followed, posts from the user’s friends that have been made within the past 24 hours, and advertisements from businesses or subjects in which the user likes or follows or from the user’s friends who like or follow them.

  3. The four architectural approaches to information structure are hierarchical (tree-shaped; nodes have parent/child relationships with other related nodes), matrix (move from node to node along two or more dimensions), organic (no consistent pattern, nodes connected on case-by-case basis, no sections), and sequential (one by one nodes, individual articles or sections). An example of each can be Facebook, Amazon, vintagehope.co.uk, and Pizza Hut, respectively.

  4. The Huffington Post is mostly content that navigates to articles which can be confusing to tell the difference. Google is all navigation, leading to the website in which the user is looking for. Wikipedia is really half and half, since half of the content has links to navigate to another Wiki article. Finally, Etsy is at least 2/3 navigation, with most images being links as well.

  5. The home page focuses on the white bold text stating their mission on top of a yellow-hued image. When scrolling, the text and hue fade to the original color of the image, and more scrolling transitions to another image before finally scrolling through different articles of brands Landor has helped. The article links and their images glide up as you scroll, keeping attention on the boxes and their titles, whether they’re white on yellow or black on white.