What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook? (pp. 41-56)
The goal of the website is to promote and sell their products. There are full descriptions of everything as well as an option to purchase. If someone had just purchased their first MacBook, it gives them a method of communication with the company incase any questions need answered and it also recommends accessories to go with the new purchase.
▪What are the functional specifications of Facebook’s wall? If you are not on Facebook what are the specs for the signup page? (pp. 72-75)
Facebook’s wall gives a variety of things. It gives you a timeline of what other people you are “friends” with are saying. It also gives articles with news updates, recipes, shopping, pop culture, etc., however, whether it is your friends update or an article, you have the option to “hide” it so you don’t have to constantly see things like that. Above all, the very first thing on the page is an option for the user to type something, “share a post”. The user that is signed in is always the first priority.
▪What are four architectural approaches to information structure? Find one example of each. (pp. 94-106)
Sequential Structure: An article of a recipe that gives the reader step by step instructions on how to make it.
Organizing Principles: A news website that has options at the top such as “Local News”, “Sports”, “World News”, etc.
Language and Metadata: Amazon. The site lists the product name, the seller, price, type of product, etc., and everything is using common language that almost everybody can comprehend.
Team Roles and Process: A visual representation of the stock market; what’s up and what’s down.
▪What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy? (pp. 116-134)
The Huffington Post: 40% navigation, 60% content
Google: 10% navigation, 90% content
Wikipedia: 20% navigation, 80% content
Etsy: 30% navigation, 70% content
▪How does http://www.landor.com guide the readers’ eyes and focus their attention on what is important? (pp. 144-155 )
They use very bright colors as well as large, bold texts. The images are very large so that you cannot miss them.