What information can ethnographic tools give you to improve the interactivity of an online banking website?
Ethnographic tools help the interaction designers recognize and know their audience better. They improve and help you gather the data about your customer base to improve the designs. These tools are used by observing, interviewing and analyzing people. This understanding would ultimately create a better experience.
At what point is a design finished? What makes it a success? What is its purpose?
The design can be finished based on many different stages depending upon the project and how the designer sees it. When the project meets all the goals that are to be met and the outcome is an overall success. A design is finished when the designer feels like their work is all done. Whether or not a design is successful or not is subjective. If the project was a success depends on the designers. A design purpose depends on the person who is actually using it.
Identify a product family you use regularly. How has its branding effected your use, relationship and experience with the product?
Personally, I would say google. I use google on a daily basis for everything and anything that I need to search for. Google is very reliable, therefore, I use it most often and use it before I would use any other search engine. Their site is fast paced and very easy to use. I also use Google Docs and Google drive on a daily basis to save all of my artwork. It hold and keeps safe all of my files and everything that I need to get in touch with on a daily basis. Google is very reliable.