As our project consists of mainly Mexican style entrees, I have taken the opportunity to do some research on similar restaurants to see if there are any direct comparisons.
Our website is for a theoretical eating establishment called “It’s a Wrap!” which features many different choices of food, largely inspired by mission-style burritos and wraps.
The business I have decided to spend the most time looking at would be Chipotle. Chipotle is an American-based chain of casual Mexican-style restaurants. Today, they are easily worth over two billion US dollars in total assets.
If you were to look at both of our webpages, you would see that both feature a scrollable homepage with similar styles of presentation. Both feature a sliding photo gallery of different meal choices and selections, along with snappy catchphrases to catch the viewer’s attention. Both use very basic color schemes and let the imagery do most of the work.
As a comparison I can say that it is very apparent that our group website pays homage to Chipotle, as the website itself served as inspiration in the development process. Both feature very similar designs but also both serve the same purpose at the end of the day.