Author: pgbst133

The local restaurant that I believe would be in competition with my group’s theoretical restaurant is Shouf’s cafe ( http://shoufs-cafe.com ). This restaurant is a mediterranean – American fusion restaurant similar to our created restaurant. The layout created between our two restaurants’ websites are not similar. Shouf’s is much less modern and much less organized than my group’s website is turning out. The color schemes are also different. Shouf’s utilize black and olive green primarily whereas our restaurants website utilizes the color red, primarily. Shouf’s website is also very unorganized and hard to follow. Things just seem like they’re in the wrong place. Our website is trying to create an easy to navigate layout in order to help aesthetics as well as usage, obviously.

Because Shouf’s restaurant is unorganized, the way they take the user through the content on the website is unusual. The flow is horrible as, for example, on their homepage, they feature links to articles rather than a short biography about the restaurant or the menu. I believe our final website will be much more accessible and user friendly than Shouf’s. Hopefully it appears this way to the potential user as we are working hard to create an easy to navigate website with reasonable pages being featured.

Despite the names of these restaurants sounding similar, the layout, designs, and aesthetic of each respective website differs vastly. Franktuary’s website, in my opinion, is a lot less modern/updated than Burgatory’s is. It is still a functional website but, when comparing the two, Burgatory’s website is more aesthetically pleasing. The one thing that Franktuary’s website does extremely well, however, is use balance well. Things are centered and placed in pairs of three creating a balance that Burgatory’s website doesn’t come close to accomplishing. Both Fraktuary and Burgatory’s websites utilize apt unity as well. Each page of these websites is designed similarly to other pages seen on the respective websites, creating a cohesive sense of unity.

Burgatory’s website, as previously stated, is much more aesthetically pleasing in my opinion. As well, it seems more modern in terms of layout when compared to Franktuary. Burgatory’s website utilizes emphasis much more than Franktuary. Big, bold letters in words and dark, aggressive colors meant to capture your attention. Franktuary’s website doesn’t use emphasis nearly as much as Burgatory’s website does.

The website that I am reviewing is titled “Windows of New York” ( http://www.windowsofnewyork.com ). This website is an infinite-scroll website that shows depictions of windows in New York City as drawings. The website shows the drawing and gives the location of the window in the city. Per each drawing, the background matches the color scheme being displayed and, per the assignment, the website holds hundreds of depictions of the windows of New York, making it a continuous scroll.

The aesthetics of this website are really great. The colors are muted, but not too dull. The color schemes used are eye catching whilst not being overwhelming and, as previously mentioned, the color scheme per scroll matches the window being displayed. The website is very minimalistic, which works in its favor. Simply, the website is what it advertises itself to be, a website about the windows of New York, nothing more, nothing less. The text used for each location is continuous throughout the website which gives it a sense os continuity. It [the text] is also in the same spot every time which contributes to the continuity of the website.

If I were to change anything about this website, it would probably be the minimalistic aspect of it. I, myself, am not a very minimalistic person. If I were to stylize this website I would add more to it in terms of text, maybe describing the location better or giving a background as to where the window leads, what building it belongs to, etc… Overall, I think this is a great website. It’s super interesting and fun and doesn’t demand a lot from the viewer.

The site that I will be reviewing for this site review is Shopify ( https://www.shopify.com ). To briefly introduce this e-commerce site, Shopify is a commerce platform that allows users a quick way to launch a business startup and begin selling your desired product to clients anywhere around the world.

Focusing on the design principles, I believe that Shopify is set-up and designed brilliantly. It flows nicely and allows the user to understand the facets and implications of the use of the site easily. The way this site is set up allows the user to very quickly get a feel for how well the site will work for them. It very blatantly displays all of the business it is willing to support and outlines how simple the act of selling and handling commerce can be with this site.

What I would change about this site, however, is the size of the font that they use. It seems like a minuscule thing to pick at but, with the amount of information Shopify is presenting on one page, their font needs to be bigger. The paragraphs seemed jumbled and rushed so, I believe, if the font on this site was just slightly bigger, or there was less content in paragraphs, it would make navigating this site and understanding the facets of the business much easier.