Author: aapst224

A restaurant that I consider to be somewhat of competition for our fusion restaurant would most likely be Rainaldi’s restaurant. Rainaldi’s is fine Italian restaurant that is family-oriented with a friendly atmosphere. It has a long list of quality foods and meals options with appealing photos that accompany the menu items. The layout is very clean and simplified. The options of the multiple pages are listed across the top where it is easiest to find. For each of the pages, the sections of food are divided with bold text centered between dotted lines that break up the food categories. A good consistency is met throughout the site involving the set up each page; once you have been on one page, when traveling to another page the user doesn’t have to scramble to figure out where or what they’re looking at. I recognized this during my first look at the site and I had no confusion. As for the colors, I think they were appealing for the kind of restaurant Rainaldi’s is. The tan background I think works well because it is not in anyway distracting to the viewer and works well with any pictures that are shown or any text, rather than have something too dark or too light. I felt that it was a happy medium that the designer chose. Having the tan consume most of the site, it allowed the photos to pop and the ability to play around with accent colors, such as the green and red, also with some purple at the top, used in the rose vines and grapes vines. In addition, these colors perfectly resembled the Italian culture. For the content of the site, the options bar is separated by the the different titles with borders around each of the options creating a 3-D effect. This same border and effect is around the black and white family photos with shadow effects that fall behind. I also noticed how a nice texture fell on the tan background, however it fades as you go down the page when the user hits the text, which is good so the text is easy to read. Comparing our group’s site with this one, I feel that we both are accomplishing the same design ideas. For one, our group thinks its important to having a background that will not distract the viewer away from the content, and so everything presented on the page is made legible. That is our first concern. After having a successful color choice, the design and secondary color choices, such as our choices of red, green, and yellow, will accent throughout the site’s pages. Like that of Rainaldi’s, our color choices are based on the ethnicity of our restaurant, incorporating colors of the two country’s flags, both Italian and German. In hopes of our project, we look to make our atmosphere kind and friendly, while presenting fine dishes, having delicious homemade foods using authentic ingredients, and having a somewhat fancy aspect to our customer’s dinner experience. In addition to this, to make ours stand out, we look to score on our content, providing as much information as possible whether it is about our dishes, contact information, or about our restaurant, history, and dining, that way we leave our visitors without question.We tend to make sure our site will appeal to the eye and have our design layouts reflect the kind of restaurant we want it to be. We will make sure our graphics throughout the pages are unified. For example, Rainaldi’s used 3-D effects throughout their pages with text, navigations, and photos, while the graphics such as the rose vines, and grapes used for the top border looked as if they were pasted on. Unity is our biggest concern and should be any designers.

The two websites I chose to use were the No. 9 Park and Bravo Franco Ristorante. What I noticed first about both sites were the photographs shown on the homepage that provide the user with a certain vibe about the restaurant; such as an elegant dining experience or a formal, very professional setting to it. However, when dealing with these photographs I feel that the No.9 Park site is more successful in their use of imagery due to the quality of the photos, along with the changing slideshow of the food, as well as chefs, and the dining place settings; whereas the Bravo Franco site gives only three different photos which do not give the viewer that good of a variation. As for the layout stylistic choices, I feel that the sections for each site are both listed in an organized way. But if I would have to choose one that is more legible, it would have to be the Bravo Franco layout because, unlike No. 9 Park, their sections are listed at the top of the webpage (where most are on most websites) and I personally feel that it is much easier to read across than vertically, especially if a title of the section is too long to fit on one line, such as “Monthly Cocktail Classes.” When looking at unity throughout each webpage, I think that Bravo Franco appears to be much stronger and I feel that it strongly relies on the color scheme chosen. The colors are really consistent throughout the different pages of the site and it even shows within their pictures too. The colors of a deep brown and a beige/tan are used, accompanied by white, are visible all over the pages. With this strong contrast, it allows all text to be very legible. Another thing I noted about the text was that here it is at a much larger size and with a nicer font than that of No. 9 Park. On each page for each of the sections on No.9 Park, the text is very small and in a standard font, and it is also used for the section titles which make the look of it seem a little plain and simple. However, plain and simple doesn’t have to be a bad thing. One thing that brought out some emphasis to each page on the Bravo Franco site was that each page has a quote from a worker or customer on the side about the food or their dining experience which in-turn make the atmosphere more personal and friendly. Overall, I think that both websites have their pros and cons, but if I had to choose one that was more effective, it would have to be Bravo Franco due to their legibility, personalization, and styles/theme throughout the pages provided.

The site chosen is Jlenia Dog Sitter Rome, a site containing different kind of services for your dog. When I first visited the page the aspect that caught my eye the most and immediately were the colors used throughout the site. It is mainly consisting of warm colors but in lighter values that make them pastels, and these are used for the background, which in this case is portrayed as the sky. However, a cool color that pops up repeatedly as you scroll down is green for grass and frees, and it is very dominant and vibrant, which then contrasts with the background sunset-like sky. The texture throughout the one page site deals a lot with the imagery used which is a mixture of both cartoon objects, such as the hot air balloons, balloons, birds, and insects; and life-like imagery, such as the dogs, trees, wood, houses, and the grass. I recognized the texture at its strongest within the grass due to how it is highlighted and shadowed perfectly to make you want to feel it. For navigating purposes, it is simply done by going straight down the page, and for content not to be all mushed together, each section has a different scene that the level of grass distinctively divides, while the top of the scene is bright for the sky, contrasting the previous grass above it. This set up is rather cliché but it works very well with this particular set up and the graphics used. As you navigate downward, certain graphics and imagery move upward, like the clouds or balloons, or move across the screen, like the flying birds. Also, when approaching the next section, you will see where exactly you stand on the page by colored dots that fall vertical, since you are incapable of seeing it as a whole. Along with moving to each section, the title, followed sequentially with the text for that section fades in as the objects are moving around it, which I thought gave it entertainment, rather than a still page. Another means of the navigation is at the very top left corner where there are four ribbons that contain links to the awards won for the page as well as a voting link, which I see as a good idea for listing the accomplishments, making new users want to feel good about the site. I feel that texture, emphasis, movement, and color really make this one page site successful. The colors give it a very fantasy kind of mood to it, and the colors allow for all of the text to be very legible, and none of the colors clash together. Emphasis has a tie with color in that the images really pop out against the pale sky background and it brings attention to the graphics that help illustrate each section. Movement keeps the page from being to generic when scrolling down and the fade in and fade out makes the text more wanting to read rather than if it was just permanent. In addition the movement of the objects make the page come to life. The text is not only good color choices, but good font styles too. I believe that the design of this particular website is very artsy and playful which relates to whom the site is about; dogs, or “four-legged friends.” There is not a boring part about it, it’s no wonder why its been named the “most loved” site. Everything a website needs (about info, contact, descriptions, etc.) is all provided which makes it no doubt easy and understanding.

For me, online shopping is my way of buying everything I need. With a busy schedule, shops and malls are out of the picture so I have become quite an expert online shopping by being familiar to several sites. I know very well to play it smart by finding good quality items, trusted brands, the lowest prices, sales, coupon codes, you name it! However, a site that I surprisingly have never visited was JustFab.com. Not only did I hear about it via television ads, but from a friend who talks about how good the website is and how she enjoys using it to pick out the new shoe to buy every month. As I clicked on the site, right away was I drawn to it with the vivid sliding photos, bold headings, and easy to read text illustrating the company’s products and styles. The layout on the home page was self-explanatory with the different routes you could take that were listed upon the top bar, such as “top sellers”, “our story”, and so on. The website did have a color scheme that was consistent throughout the whole site of black, white, and the accent of hot pink, which in my views attracts the typical girly user of the site. Posted in the middle of the page was the options of signing in or getting started which then took you straight to a quiz that asked simple similar questions such as asking which type of shoe do you favor most, or which one would you rather wear? So easy, it took me 30 seconds! Following was a few boxes for your personal information to fill out and clicking complete was right in front of you. For choosing a shoe, they were catorized by style and form and the buying process did not make you think. For the chosen shoe it asked you for size and color, then simply add to cart. The billing and payment information had the standard fill out form and provided a listed summary towards the left of the page with any discounts, taxes, or shipping prices listed with the total. Overall, I feel that the website had to question to it. The bold hot pink buttons leading to links and pages made them pop out and easy to locate with just a glance. The website’s goal to making its page self-evident was successful in that it was very sufficient so there was no point of being frustrated or having to guess on my options. In addition, the process, even for a brand new member, was so quick and easy that “being in a hurry” , as most internet users are, never had to be an issue.