I chose to review Ebay’s website. The homepage is very busy and filled with tons of options. Every possible category was listed- from clothing, to home decor, to electronics. These tabs were easy and placed at the top of the page at your eyes level. I decided to click on the “Home & Garden” tab to see how organized the next page would be. Once again, the items were broken down into groups. They also included pictures to make it even easier to find something specific. I clicked on the “Major Appliances” tab which brought me to another organized page. Here, there were more photos of items like refrigerators, washing machines, and microwaves. Even after clicking on a certain item, there were more options to filter the search. If I was interested in buying a microwave, I could have narrowed it down to brand, color, condition, price, and even expected delivery time.
Even though the homepage is packed with a lot of information, it doesn’t require much time to find what you are looking for. The first thing they advertise is their deals. This takes up the largest portion of the page. When you start to scroll down, you can view trending items and more daily deals. Most people who go on the website are looking for a specific item and wouldn’t be looking for trending items which is why they are located at the bottom of the page. However, the option is still there and easy to look through. All of these options include large, colorful photos of items. Pictures make a person’s thought process even shorter. When people open up a magazine or website they look at pictures first. Advertising products with pictures allows people to spot and recognize exactly what they are looking for without reading anything. However, Ebay also has the option to find an item just by reading and clicking tabs. At the top of the homepage, there is a grey bar which has a drop down menu once you hover over a word. Instead of clicking on photos, I could have found the microwave just by hovering over “Home & Garden” and then reading until I read “Major Appliances”.
Overall, Ebay’s website is filled with tons of options, photos, and colors. Even after you find what you are looking for, you can get even more specific. By using tabs located to the left of the items, you can filter the search. I decided to test how quickly I could find a specific item starting on the homepage. I wanted to find a pair of black sneakers. From the homepage, I clicked on “Fashion” and then “Women’s Shoes”. From there I was able to find a photo of sneakers and then filter the color search to black. All of this was done in under 15 seconds. The organization helps users find their way around the website without any confusion.