- what advergames have you played? did they influence a purchase? I have not played any advergames (that I remember) except the ones in class. I doubt I would buy an advergame. However, if it was offered in a QR code or free WITH a purchase of a product, I would be more likely to be impacted
- why do the advergames tooth protector and escape work? What makes chase the chuckwagon and shark bait fail? In tooth protector, it represented the actual purpose of the product and oral hygeine in general in a fun and casual way. It helps change players minds that oral care is a logical choice rather than moral. The game mechanics of chuckwagon and shark bait had nothing to do with the product. The gameplay was also supposedly forgettable.
- what does volvo’s drive for life accomplish? It helps players actually visualize the effects (with and without) of the safety features they brag about.
- what company used in-advergame advertising? Pepsico
- what was one if the first home-console advergames and what beverage was it for? Pepsiman with Pepsi
- what makes the toilet training game sophisticated and do you agree? The author believes what makes this game so sophisticated is the mechanic of urinating. I’ve never played this but based off of the description, “sophisticated” definitely isn’t the term I would use.
- what do advergames and anti-advergames have in common, and what principles do they share? Both aim to persuade players of something and use the interaction of the games to do so. They rely on creating a engaging experience that will leave a good impression on players. Ideally, this experience forces players to think and act towards the product in ways they wouldn’t with a traditional ad. Users also become more invested (time & emotions) in games than they would with a TV ad. They rely on this emotional appeal.
2 Replies to “Week 2 Questions”
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I agree that if an advergame was presented as a QR code or with the purchase of a product, it would likely convince me to make a purchase more than just playing an advergame would
I think the only advergame that looks cool in my opinion is Pepsi man. I’m not too sure what the premise of the game is, but it seems pretty cool. That’s pretty much the only advergame that looks appealing to me.