| Purpose | To show the breadth of your skills and work. Used to market yourself broadly, share on social media, send to potential employers, or include on a personal website. | To show the depth and focus of your work for a specific opportunity (interview, client pitch, grant/grad school application, design talk). Tailored to the audience. |
| Scope | Broad, covering a wide range of projects. Demonstrates versatility. | Narrow, curated selection of the most relevant projects to the opportunity. Demonstrates alignment and depth. |
| Content Requirements | – At least 20 works/projects – Bio/design statement with contact info – Printable resume – Consistent layout – Copy that provides context for each project | – At least 10 works/projects – Bio/design statement with contact info – Leave-behind resume – Consistent layout that enhances the work – Copy that either helps you recall talking points or is concise enough for a reviewer |
| Format | Online (domain + hosting required). Public-facing and easily shareable. | Flexible: print, PDF, interactive, or slides (Keynote/PowerPoint/Google). Must be practical for an interview, client meeting, or review panel. |
| Design Focus | Cohesive online presence; professional presentation across many works. | Strategic and context-appropriate; emphasis on materials, portability, and polish. |
| Narrative Style | Provides enough context since you aren’t there to explain your work. Self-contained storytelling. | Designed as a presentation aid—reminds you of your talking points or provides just enough clarity for a reviewer. |
| Grading Criteria | – Visual design of portfolio – Organization of works – Context and descriptions – Professionalism | – Visual design of portfolio – Organization of works – Materials & quality – Professionalism |
| Best Use | – Personal website – Marketing tool – Networking/social media link | – Job interview – Client pitch – Grant or grad school application – Conference or design talk |
