In this project, you will create an animated poster that tells a compelling story about a chosen destination.
You may select from the following:
- Bonneville Salt Flats (Utah)
- Saskatoon, Saskatchewan
- Los Angeles County Department of Coroner
- The Corn Palace
- Or propose your own location/venue that could inspire a compelling narrative.
Your goal is to persuade viewers to visit your destination through a visually rich, interactive animated poster that uses:
- Original graphics (with Creative Commons photography allowed if credited),
- Design and animation principles, and
- Interactivity (demonstrating input/output and inside/outside).
The final piece should work both as an interactive digital poster and as a 5-frame printed version that still communicates the story.
Benchmarks
- Storyboard two ideas (5–8 panels each, with notes on movement and actions).
- Create Assets: Graphics & photography prepared for a working critique.
- Animation Test: At least one test ready for a working critique.
- Additional Animations & Interactivity Tests: Expanded work for critique.
- Final Animated Poster: Completed and presented at final critique.
Requirements:
Online poster should:
Fit neatly on a tablet or smartphone screen without scrolling (vertical or horizontal orientation).
Or be projected onto a chosen location.
Must include some interactivity (input/output, inside/outside).
Must use original graphics (Creative Commons photography allowed with credit).
Poster must also function as a printable version in 5 frames or fewer, while still communicating the narrative.
Alternative option: Use Adobe Aero to create an AR poster, viewable via smartphone.
Tips for Success
- Choose a destination that excites you — compelling stories come from enthusiasm.
- Keep your poster visually bold: it should capture attention quickly.
- Use interactivity purposefully (not just as a gimmick) to deepen engagement with the narrative.
- Test your poster on multiple devices to ensure it fits screens properly.
- Think about translation to print — can someone “get the story” in just 5 frames?
Grading
| Criteria | Exemplary (Full Points) | Proficient | Developing | Beginning | Points |
|---|---|---|---|---|---|
| Storyboards / Ideas (10 pts total) | Two strong, creative, well-developed ideas; each storyboard has 5–8 detailed panels with clear movement/action notes (5 pts each) | Two ideas with most panels complete; clear but less detailed | One idea incomplete, or both lacking depth | Minimal or missing storyboards | 0–10 |
| Assets: Visual Design Quality (5–25 pts) | Highly polished, original, consistent, and visually compelling (25) | Clear and functional, minor inconsistencies (15–20) | Functional but underdeveloped or inconsistent (10–14) | Low-quality or unfinished assets (5–9) | 5–25 |
| Animation Tests (up to 30 pts) | Multiple tests demonstrate clear refinement, experimentation, and progress (10 pts each) | Tests complete, show progress with minor gaps | Limited testing; progress not clearly shown | Few or no tests completed | 0–30 |
| Final Animated Poster (25 pts) | Final piece is fully functional, interactive, visually strong, persuasive, and printable in 5 frames | Poster complete, persuasive, functional with minor gaps | Poster incomplete, missing interactivity or weak story | Poster missing or non-functional | 0–25 |
| Final Presentation (10 pts) | Poster presented clearly, demonstrates narrative and interactivity effectively | Poster presented with minor issues | Poster partially functional at presentation | No final presentation | 0–10 |
50 minimum to pass with a C, 100 points total