Posted on by kgrivalsky

Week 2 Questions

  • What advergames have you played? did they influence a purchase?
    • I don’t think I have ever see or played any advergames personally, besides the ones that were showed in class. From what I have seen the games haven’t made me want to buy the products anymore than before.

  • Why do the advergames tooth protector and escape work? What makes chase the chuckwagon and shark bait fail?
    • The reason that Tooth Protector and Escape worked is because they had a strong sense of realism and graphics. On the other hand Chuckwagon and Shark Bait both had very poor graphics and left the audience nothing to relate to.

  • What does volvo’s drive for life accomplish? 
  • Stress the importance of safety to drivers and educate them.

  • What company used in-advergame advertising?
    • Walmart, IKEA, Lego, McDonald’s, and M&M’s. 
  • What was one if the first home-console advergames and what beverage was it for? 
    • Kool-Aid man, for Atari VCS

  • What makes the toilet training game sophisticated and do you agree?
    • The game was sophisticated because it was described as “strange attractor that draws and repels the players curser to mimic a lack of control.” In one sense I agree, in another sense I think it is dumb because who would call something like this sophisticated.

  • What do advergames and anti-advergames have in common, and what principles do they share?
    • Advergames and anti-advergames both use interactive digital games to engage players, but for different purposes. Advergames promote products or brands, while anti-advergames challenge advertising and consumer culture. Both rely on entertainment to keep the players interested. Advergames target specific audiences aiming at potential consumers. Both types also encourage players to think about the influence of advertising.

4 Replies to “Week 2 Questions”

  1. I think it would take a lot for an advergame to actually make me want to buy something. I feel like most advergames are just to improve brand awareness and sentiment

  2. Based on what I’ve looked at, tooth protector seems unique and appealing. Games like these are always important, because they remind you to take care of yourself.

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