What advergames have you played? Did they influence a purchase?
Played Pepsi Man While fun, they felt gimmicky rather than persuasive.
Why do the advergames Tooth Protector and Escape work?
Tooth Protector (Johnson & Johnson): Embedded educational content into gameplay (protecting teeth from cavities by dodging harmful food).
Escape (Kellogg’s Nutrigrain): Action-packed, simple controls, and tied into the brand’s theme of having “energy” from a healthy breakfast
Why do Chase the Chuckwagon and Shark Bait fail?
Chase the Chuckwagon (Purina Dog Food): Boring gameplay Felt more like a forced promotional gimmick than a game.
Shark Bait (Quaker Oats): Poor controls and gameplay that lacked engagement.
What does Volvo’s Drive for Life accomplish? The game simulates realistic road hazards and responsible driving, indirectly promoting Volvo’s reliability and advanced safety features.
What company used in-advergame advertising : Nike, Coca-Cola, and McDonald’s used in-game billboards and branded items within sports and racing games.
What was one of the first home console advergames, and what beverage was it for?
kool aid man
What makes the toilet training game sophisticated, and do you agree?
Yes, since it makes an educational experience more dynamic and fulfilling while also transforming a routine task (potty training) into an interesting challenge.
What do advergames and anti-advergames have in common, and what principles do they share?
Both sway player perception through persuasive game mechanics.
I agree that Pepsi Man feels gimmicky. Despite that, I can’t help but feel it has a little bit of a charm to it even though the gameplay has no relation to the product
Oh, you played Pepsi man? I’d be interested to hear more about the premise of the game…I’m going to have to watch some playthroughs…