• what advergames have you played? did they influence a purchase?

I’ve never personally played any advergames, and I’ve also never been influenced to purchase anything from them.

  • why do the advergames tooth protector and escape work? What makes chase the chuckwagon and shark bait fail?

In Tooth Protector, the game’s underlying theme is to show the player to consider the reality of eating sugary snacks, it’s rationalistic. In Chase, the game is trying to convince players to buy the product and it isn’t considering that players may need a better reason to just buy it (or convince their parents to buy it)

  • what does volvo’s drive for life accomplish? 
    I really enjoy how the essay states this, “in Volvo Drive for Life the goal is to traverse the mundane reality of automobile transit.” It’s completely up to the player on how to drive the vehicle, but it shows the reality of the safety features of Volvos cars
  • what company used in-advergame advertising 

Dodge used this advertising, in their Dodge Stow n Go Challenge, they advertised Bed Bath and Beyond’s store to buy.

  • what was one if the first home-console advergames and what beverage was it for? 
    One of the first home-console advergames was Kool-Aid Man, “a video game for the Atari 2600 and Mattel Intellivision home console systems”
  • what makes the toilet training game sophisticated and do you agree?

Because not only were the mechanics of the game great to play, it let the player experience the demonstrative advertising, with procedural representation of their products. I do agree!

  • what do advergames and anti-advergames have in common, and what principles do they share?

They show that products and services have a function whether it’s good or bad, “the reasoned and conscious interrogation of individual wants and needs, rather than manipulated subservience to corporate ones”

One Reply to “”

  1. I feel like it would take a lot to be truly influenced to purchase something because of an advergame.

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