- what advergames have you played? did they influence a purchase?
- Skate 3 may be a far reach, but for those who don’t know it is one of the largest and most popular skate games ever made. It can be considered and advergame though due to the large amount of brands incorporated into the game. You can wear Vans, Converse, Nike, etc. This did influence me into buying a specific skateboard I had in the game.
- why do the advergames tooth protector and escape work? What makes chase the chuckwagon and shark bait fail?
- Tooth protector works since it makes learning about dental hygiene fun. Escape is fun because it gives a sense of adventure and urgency, keeping you playing. Chase and Shark Bait fail due to possible lack of engagement, if the product placement or gimmicks of the game are too obvious is can shy players away.
- what does volvo’s drive for life accomplish?
- They incorporated their safety features into the gameplay narrative, and by doing so it positions itself as a leader in safety for their cars. It also implants into your head that you like Volvos due to the game which can cause you to lean towards one in your next car purchase without even realizing.
- what company used in-advergame advertising
- In the case of Skate 3 which is the game I played, there was plenty of advertising for Dr. Pepper as well as Miracle Whip. In the game, you can even play as a Dr. Pepper can as part of a promotion closer to the games release.
- what was one if the first home-console advergames and what beverage was it for?
- Kool-Aid Man on the Atari was very early, with Pepsi Man later coming to the Playstation.
- what makes the toilet training game sophisticated and do you agree?
- Ian Boogost argues that the toilet training game is sophisticated because of its ability to portray drunkenness by having to relieve yourself. The game directly relates to the product by incorporating the “solution” as the product.
- what do advergames and anti-advergames have in common, and what principles do they share?
- They are both trying to convince you of something. But, advergames are meant to be in favor of one thing and anti-advergames are the opposite. But at the end of the day, they are both promoting a product, and there is no such thing as bad publicity.
One Reply to “Week 2 Question Set”
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I think games like Skate 3 that situate the products into the context that you will actually use them makes you more susceptible to purchase that product.