As the weather gets colder, I realized I am in desperate need of new leggings. As I entered the Athleta website, my eyes went immediately to the changing picture in the middle of the screen providing me with new arrivals and different design collaborations. Directly above the moving picture screen is a list of categories. I very easily click on Bottoms which leads me to a new page of many different pant styles. On the left of the screen are specialized categories for sizes, specific styles, or more features. If I scroll down I see lots of images of different pant styles with readable labels. I then click on the tall option in the specialized categories section of the website. That click then brought me to more bottom options but specifically the tall style I was looking for. Now on the left side of the page there are size options, color options, and price range options. I scroll down the page until I find a pant style I like and click directly onto the picture. Now on the screen is a big picture of the pant I clicked on including a zoom in option, different colors of that same style, recommended options, and the rating for that pant. After choosing my size and desired color, I clicked the all caps add to bag button. A message pops up telling me I added an item in my bag. It gives me two options; keep shopping, or checkout. I choose the bright red checkout button which then takes me to my shopping bag.
I found that my overall experience with Athleta’s website was quite easy to use. The website was also very pleasing to the eye. Don’t Make Me Think emphasizes on making a website convenient. The site was easy to look at. The designs were simple and the process of checking out was quick and painless. The layout and ability to find a product was dummy proof.