I am drawn to fashion trends and spend a fair amount of time looking at clothes, usually that I can’t afford, online. I like to buy clothes from a variety of websites because it gives me a more diverse collection, so I’ve spent a lot of time on clothing websites. I was recently introduced to the online clothing company “ASOS” through online advertisements, and it looked like the type of brand I’d be interested in.
The website has a fairly simple layout and is easy to navigate. Upon clicking on the “Women” page of the website, the page shows current featured collections, or allow you to look at individual products towards the bottom of the page. Dragging the cursor over the “Women” tab also creates a drop list of the variety of products to look through. It is incredibly easy to directly search for what you are looking for, or to browse through collections.
Another interesting attribute of ASOS is the ASOS Marketplace, which allows you to shop from independent, vintage boutiques through the website. The Marketplace website is nearly identical to the regular website and is incredibly easy to navigate as well. I like this idea because it gives a whole new range of products that are able to be purchased through the website.
The ASOS website aesthetic is clean and minimal: a white webpage with bold Helvetica text in black. The neon color palette and vivid graphics give a pop to the webpage and alludes to the current 80’s and 90’s fashion fad. The photography used is again simple, shot in the studio with a white backdrop, bringing attention to the clothing and styling. Overall, the website is effortless but still portrays a distinct fashion statement. The website immediately suggests the type of customer who they intend to purchase their products: young, trendy individuals who want to stand out.
I’ve been looking for a fur jacket, and after a simple search I found several I was interested in. Upon clicking to put it in my cart and purchase the item, I did have to make an account in order to buy the product, but it was an otherwise streamline and direct process. The minimal format and smooth navigation of the website made it enjoyable to use and left me with a good impression of ASOS.
us.asos.com