For the first review assignment, I decided to look at Target’s online webpage as I visit both the brick-and-mortar store and online shop frequently.
Right off the bat, this website is super appealing and pulls visitors in with their classic color scheme and graphics. Target is known for their red and white elements, so much so that their store credit card is called “Target RedCard.” At the top of the page, the categories listed are: Categories, Deals, What’s New, Pick-up and Delivery, and a search bar. Each one of these has a drop-down menu that includes an extensive list of subgroups that narrow down each section. This makes it easier for the site visitor to navigate their way around the page. Their graphics are simple, yet make a statement. They are placed in a geometric setting, with each new section placed in a rectangular box. Towards the bottom of the page, all of the available contacts, social media accounts, and customer service options are listed. This was worth mentioning because everything is labeled clearly. There is very little room for confusion on this site as everything is very descriptive, but uses easy to read language.
After analyzing the homepage, I decided to “shop around” on the site for a bit. As Target is a large retailer that has product ranging from clothing and personal hygiene to groceries and home decor, I narrowed my search down to their book section. I used their very handy “Categories” heading to select “Movies, Movies & Books.” This was very easy to navigate as it broke down their book selection into age group then into genre. I picked the first result on the page. There was a quick-add button, which I used, or a more detailed page with descriptions and reviews if you click on the image. The book is titled “People We Meet on Vacation” by Emily Henry (the paperback edition). After you add something into your cart, a pop-up appears on your screen to ask if you want to continue shopping or check out. I like this feature as it gives an approximate total for your items and some recommendations based on your items. The cart function is very simple and easy to follow along as the next steps are listed so you know what is expected of you, the consumer.
Overall, I think Target runs a great website. It is both user-friendly and visually appealing. The constant branding of that specific red shade reinforces brand loyalty, while also keeping engagement high with their geographic style ads.