I decided to look at Dick’s Sporting Goods website for this month’s review. Overall the website is easy to follow. They have a wide range of categories displayed at the top which gives the user an idea of what they have or what they might be looking for. As you scroll the homepage you can find the “top-selling products” and “hot in your area” along with any new collections that may have come out. Along with a seasonal tab for valentines day gifts.
I decided to look for winter boots. I first decided to hover over the “outdoor” category tab at the top. This showed a drop down of more categories with sub-categories. I went to the “snow” section and clicked “winter boots” The site then displayed three more categories, Men’s. Women’s, and Youth. I clicked Women’s, which took me to another page. On the left, more filters/categories are displayed, and I clicked on my preferences. The page refreshes every time you add a new filter to your search. For each filter, it will show you how many shoes are available under that category. After filtering I found the item I wanted and added it to the cart. Once I click add to cart it gives me options to pick a size, to pick delivery or in-store pickup, and the shoe width if applicable. It then gives you the option to view the cart or continue shopping. Clicking on “view cart” shows you an estimated total, “continue shopping” takes you back to the previous page you were at
I think this site is effective because it’s easy to narrow down to exactly what you’re looking for