Walmart is a department store and has a wide variety of products to choose from. Because it is the largest retailer in the world, you may think that the website would look crowded and give too many options when it comes to looking for a specific product. However, this was not the case. Walmart.com has a simple and sleek look to the site and it was very easy to find the product that you need.
When looking at the site’s homepage, it is easy to see where you need to go. The search bar attracted my attention mainly because of its pure white color against the dark blue title bar but also because it is centered at the top of the page.
I decided to search for a water filter that purifies tap water, but I simply searched “water filter.” When I searched without picking a department the exact brand and product that I wanted came up with a large picture advertisement that spanned the page. On this ad was an arrow directing me to click on an icon. On the left-hand side, I could still refine my search if I needed to. After clicking on the icon, it took me to a specific page that only showed that brand’s water filter, with pictures and descriptions of different color options to choose from.
I selected the “Lake Blue” filter that was listed as the second product on the list. The next page very clearly showed more pictures, the price, and an ‘add to cart’ button. The button’s dark blue color stood out against the bright white background.
Overall, The usability of this website is easy for users with minimal experience with websites or the internet. Everything you could possibly want to look for can be searched for and refined to find the perfect product. At no point did I dwell on or think “Where should I begin”. I just instinctively knew where to click next. Its minimal color scheme and layout make the experience easy on the eye and mind.
References
Carbonara, Peter. “Walmart, Amazon Top World’s Largest Retail Companies.” Forbes, Forbes Magazine, 6 June 2018, www.forbes.com/sites/petercarbonara/2018/06/06/worlds-largest-retail-companies-2018/#591d8de213e6.