Site Review

The site I chose for review is Amazon.com. I chose this one because I am familiar with the site because I almost exclusively use it for my online shopping needs. After analyzing the site carefully, I think that it has great usability, which is the main point that people look for in a website. It is easy to use so it passes the first law of usability which is “don’t make me think!” I think Amazon being as big of a company that it is, almost requires their site to be as easy as possible to use because its audience is so vast. Amazon is marketing for everyone, from young adults to the elderly. Bringing packages fast and killing the inconvenience. Nowadays you can buy almost anything by just simply searching the first word and a bunch of options pop up. Now, I do not want to make it sound like Amazon is the ultimate user-friendly website. They can sometimes be confusing with the constant running adds and deals that tend to pop up from time to time. For example, Prime Day is a day that prime members get exclusive deals to products that otherwise normal users couldn’t access. This meaning that it is more of an incentive to sign up for prime membership. However, also during this time they do give-aways where you click on the items and see if you won. To find this “giveaway” page it usually pops up in the home screen. However, sometimes it does not. This makes it extremely difficult to try to find the page again. Also, another issue that I found is that Amazon has a certain features. One of which is the “your garage” page. This is where you can enter the make and model of your car and you can search for parts and accessories that match your car. This feature however is not with the other featured pages and it somewhat makes it difficult to find. I think that I am guilty of what the “don’t make me think!” book said about muddling through when you have an issue with finding something. In the last two problems I mentioned I definitely spent way too long trying to search for these features. Overall, I think that Amazon is extremely user friendly. It is accommodating for people who really want to piddle through pages for items looking for something interesting and for the people who know what their looking for and want it now.