Ethnography provides a real-world way of looking at a problem or opportunity, applying social and cultural understanding to a topic, so an online banking website would be organized in a simple readable and thinking more of how the user would think and interact with the site and display what the user would most likely be looking for on the main page instead of making the user search through many links.
A design may be considered finished when the criteria of the objective is met as well as being the most user friendly version. Although there is always room for improvement, designers are always looking to better objects or web sites among many other things to improve the user experience. So really a design is never truly complete. “Designers are in the unique position to improve all aspects of human life, including the visual, emotional, and experiential. Interaction Design should be desirable- beautiful, elegant, and appropriate- regardless of the medium chosen to embody a solution”(60). A successful design is one that the user can use with ease and without having to work hard to come to a solution. A successful design serves its intended purpose honestly. The purpose is to be as honest with a design as possible and to enhance the user’s experience.
The most frequent object I use is probably my hair brush, I usually have one that lasts a very long time maybe a few years. I normally use a conair brand because I’ve always used that brand and have had much success with it. The bristles never fall out even after a few years, as well as the grip and handle are sturdy yet comfortable. The only reason I’ve had to replace one is when I used an off brand and the handle snapped but really it wasn’t a conair brush. I have very long and thick hair that tangles from wearing hats all the time so I brush it quite often, but I’m always able to brush them out. I know conair makes a lot of other products and I actually also have a hair straightener and blow dryer from them. I feel that its because I’ve always used that brand and when I tried a different brand it never seems to work out the way I expect it to, holding it to the same standards as my hair brush. I feel that even though conair doesn’t advertise like it used to many people already use and know its a strong brand with reliable products because they have lasted as a company for so many years and even have lines of designs for younger children and all hair types.