- The goals of Apples website is to be easily accessed and simple navigation to any part of the site. For new buyers or and questions Apple provides a support page so that users can trouble shoot their questions or they also have the option to speak with someone one on one.
- The function of the Facebook wall is to display a profile picture any posts the user may have made, a sample of some of their most recent photos and a friends list. The Content Inventory is needed for the set up of such a profile so that similar information such as name, birthday, photos, and posts are displayed on every profile page or Facebook wall.
- The first structure is the Hierarchical approach and the apple home page is an example of this structure. It has links that remain at the top of every page and hold parent links to other links that can be thought of as child links. The second is the Matrix approach and websites like Amazon follow the matrix to navigate the website by selecting a type of product and narrowing down the search by also selecting a color or style of product that they are searching for. The next structure is the organic, this approach does not follow any consistent pattern and websites like Wikipedia is connected case by case instead of by a category. Finally the final structure is sequential, this approach is mostly used when a user is making a purchase on a website so they must follow steps to achieve an outcome in a sequence and not any random order.
- On most of these sites content is fairly dominant and the actual navigation is at the bottom of the page with many links.
- The Landor website uses contrast and color as well as hierarchy to guide the reader and also uses an arrow on the homepage to make the readers see more of their content when it is clicked. The use of bright yellow really catches the users attention and making the text black when scrolled over also catches the eye and users can’t help but read.