ARTM2220 Designing for New Media

1.) What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first Macbook?

Apple’s goal is to reach the users goal, meaning that the website is easy and clear to read and also easy to navigate through to find what they are looking for. They sort it all out on the navigation bar. You can choose which “Mac” you purchased or want to purchase and if you do not know they also have the names and small icons to make it easy for the user. It is easy for all ages to use. It is quick and easy and a very user friendly website!

2.) What are the functional specifications of Facebook’s wall?

The functional specifications would be to share and communicate. How does Facebook allow you to do that? By having chats, posting pictures, by having albums to store your photos in, and also being able to post things. You can also search and add friends to stay in touch with them.

3.) What are the 4 architectural approaches to information structure?

Hierarchal: The most important stuff. It is the “navigation bar.” People find the most important factors of the website on this structure. Apple’s website would be an example of this.

Matrix Structure: How things relate. Allows the user to move from place to place and navigate. An example of this would be Library.rmu.edu

Organic Structure: Not organized by patterns. It is very unique because not everyone will have the same “movement” as you can say. Not everyone ends up in the same place. An example of this would be Wikipedia.

Sequential Structure: A sequence, something like a video, a movie or a book. Amazon would be an example of this.

 

4.)What percent of the Huffington Post index page is navigation and what percent is content? 

I would say that the Huffington Post would be about 80% navigation and 20% content

Google: 80% navigation, 20% content

Wikipedia: 90% navigation, 10% content

Etsy: 60% navigation, 40% content

5.)How does www.landor.com guide the reader’s eyes and focus their attention on whats important?

I believe that their color choice of the white, the blue’s and yellow’s work very well. They really catch the eye. They have nice big typography that is always eye catching. The overall layout works well for the website and also the parallax scroll that they have really makes you read as you scroll down the page.