I do a lot of online shopping. I have ever since I got a job and a debit card. Amazon has always been my go-to and I never would buy clothes online, in fear of them not fitting after the long wait for them to be shipped, until I saw an ad for JackThreads. There was a checkout code that gave you 30% off and free shipping, so I had to check it out.
The site is set up well. Neat, compact, and easy to navigate. This time I figured since fall is coming up, I’d search for a jacket. The home page has categories shown in large boxes. Everything is easy to read and there are a lot of categories. I clicked on “Jackets & Outerwear” and the first thing shown are the best sellers, then the rest are shown with the recommended jackets first. On the far left of the page are the filters. There are a lot of options here. Brand, size, type, color, even a filter for how warm the jacket is.
Now, this site is not for searching for a specific item. Most of the brands are not huge names, and a lot of the items are exclusive to the site. There is a search bar if the user is looking for a specific item, but I doubt someone that has never been on the site would use it effectively. I normally just browse the site with a very general idea of what I’m looking for and I almost always find something for a good price that I would deem worthy of a purchase.
Does this site “make me think?” I would have to say no. If I want to browse this site with a general idea of what I want, I will be able to find an abundance of options to choose from. If I want to narrow it down to one specific article of clothing, there are a good amount of filters to use on my search. Everything is laid out nicely and easy to navigate.