After reading Chapter 1 of “Don’t Make Me Think”, I learned a lot about the strategies eCommerce sites use. I explored these this weekend when I visited Lego.com.
I was looking for the Rapunzel tower build from Tangled. When I was first brought to this page, I was greeted by a Lego City Stuntz set. This took up about the top third of the page, and it had a “shop now” button that would take me directly to all Lego City sets. Underneath of this was a featured set of products labeled “Recommended for You”, but I think they were just the most recent products to be released. However, the first one in the lineup was a Lego Star Wars advent calendar, which is something I could potentially be interested in purchasing.
Scrolling down the page, underneath of the recommended sets were Bestseller, Fun Family Builds, Offers and Promotions, and Featured Sets. All of these were great and eye catching, but I was ready to look for the tower I came here to find. Above the Lego City Stuntz set, there was a yellow bar with the Lego logo in the top left corner. Over to the right I found the search bar. I pressed it and all I typed in was “tangled”. The very first search result was exactly what I was looking for. I gathered that since it is the only Tangled set, it was followed by other Disney sets, most likely some the website would tink I could potentially be interested in. It made me laugh because the set immediately following it was a Minnie and Mickey camping set, which I got as a gift for my birthday this weekend. It must know me scarily well or something.
I could have pressed on my Tangled set to look at it more closely, but since I knew I wanted it, I simply hovered over the product and was able to select Add to Bag (or Add to Wishlist). I clicked “Add to Bag”, which prompted another screen. Here, I could select “Continue Shopping” or “View my Bag”. Since this was all I came to buy, I selected “View my Bag”. I thought it was very helpful that it gave me that option, so that I could go directly to checkout. If I did not want to select either of those options, I also could have closed out of that pop up with an “X” in the top right corner. But now, I was at checkout. It was time to whip out the credit card and give my money away to Disney Lego for a birthday present from me to me, just what any twenty-one year old would want, right?
I could see the contents of my online shopping cart on the left side, and on the right side I found the checkout options. There was a spot where I could add any promotional codes I may have, but unfortunately, I did not have any, so I clicked on “Checkout Securely”. I do have an account but in the spirit of simplicity, I chose an option to checkout as a guest. I added in my shipping information. I then proceeded to add in my contact information, along with my payment information. It was all very straightforward and I could see all the steps at the same time, which I appreciated.
I was able to checkout securely and purchase my Tangled tower with Rapunzel and Flynn Rider. What else could a girl ask for? It was all very simple and I loved the website, it was so bright and colorful and featured so many things on the home screen but when it was time to find what I wanted, it was very simple and even gave me suggestions of products after the one I was looking for, without taking anything away or seeming too excessive. All in all, I would totally recommend this website to shoppers and will continue visiting in the future.