The site that I will be reviewing for this site review is Shopify ( https://www.shopify.com ). To briefly introduce this e-commerce site, Shopify is a commerce platform that allows users a quick way to launch a business startup and begin selling your desired product to clients anywhere around the world.
Focusing on the design principles, I believe that Shopify is set-up and designed brilliantly. It flows nicely and allows the user to understand the facets and implications of the use of the site easily. The way this site is set up allows the user to very quickly get a feel for how well the site will work for them. It very blatantly displays all of the business it is willing to support and outlines how simple the act of selling and handling commerce can be with this site.
What I would change about this site, however, is the size of the font that they use. It seems like a minuscule thing to pick at but, with the amount of information Shopify is presenting on one page, their font needs to be bigger. The paragraphs seemed jumbled and rushed so, I believe, if the font on this site was just slightly bigger, or there was less content in paragraphs, it would make navigating this site and understanding the facets of the business much easier.