Ethnographic tools can allow someone to gather how and why someone would use an online banking website. These tools can show how the user goes about exploring the website or what areas they use the most. It can also show why a person uses the banking website from what aspects of the website the user uses.
A design can be considered finished when it is ready to be implemented and taken to the next step. The design then can be considered a success after user testing has been completed, this will usually consist of taking people from the target audience of the design and have them work with and experience the design to see if it works as intended. The purpose of the design is to complete a goal or solve a problem, what exactly that entails differs between each design, but usually it can be found in what the target audience desires from the design.
A favorite drink of mine is Pepsi, whenever I get soda it is my go-to as long as it is available. Pepsi has very strong visual branding, the iconic logo with the blue wrapping around it. This branding and colors have become linked with the drink for me, if I’m ever in a store or looking for a drink, the logo and color will always stick out to me before any other option.