- What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook? (pp. 41-56)
- Apples website is designed to let the user learn about their products and purchase them. It also creates a brand for the company. They’ve had the same nav bar set up for years. The content of the buttons and design aspect may have changed but the actual bar has been the same.
- It addresses the needs by offering informational help, how to’s and video tutorials.
- What are the functional specifications of Facebook’s wall?
- Facebooks wall
- What are four architectural approaches to information structure? Find one example of each. (pp. 94-106)
- Hierarchical-Facebook
- Matrix-Amazon
- Organic-Wikipedia
- Sequential-Amazon Checkout
- What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy? (pp. 116-134)
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The Huffington Post index page is mainly content. I would say that approximately 80% of the page consists of content, while only 20% is navigation. The main content includes posted articles.
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Google consists of primarily navigation, I would say approximately 98% navigation. The only content I would say is the logo or the google doodle that swaps out when they have something special.
- Wikipedia I would say is about 65% content and 35% navigation. They have thousands of pages linking to different sites that explain more and more about the individual words you click.
- Etsy is similiar to Wikipedia. I think that Etsy has about 75% content and 25% navigation.
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- How does http://www.landor.com guide the readers’ eyes and focus their attention on what is important? (pp. 144-155 )
- It fades out the lesser important stuff and keeps the more prominent promoted stuff in full color towards the center of the page.