While reading the book and comparing between the No. 9 Park and HugeDomains.com there is a huge difference in catching people attention the HugeDomains.com uses loud colors and attention grabbers like words in all capitals. There is so much going on it makes you confused of what to click and what is the right place for it like the book mentioned it’s easier for the consumer if they knew where to click and navigate through the store or website. On the other hand the No. 9 Park uses mostly pictures of the restaurant and uses simple navigation. The menu bar create unity and feeling like everything is holding together. The pictures create balance as you are scrolling and your eyes know where they should be looking because of it. HugeDomains.com is the opposite, everything on the page has an equal weight and is competing for attention. the No. 9 Park has a simplicity that for me personally draws my attention. I’m not anxious like i am looking at the other site. Everything is organized in a way that makes sense and i took my time and knew where to go. HugeDomains.com it forces you to click things for example BUY NOW! or Start Payment Plan. They are using this as a confusion tactic to make me click something now knowing what it is.
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