Author: Alsubaihi

https://chezramarestaurantcolumbus.wordpress.com/

The layout is decent but I would prefer to have more white space between the sections. For the color I don’t think the purple hued background goes well with the website. There seem to be two different color pallets co existing on the same page and they are definitely competing. The texture is overwhelming to me-texture sensory overload! The navigation is simple and functional, it does what it needs to do but it isn’t anything fancy. 

I think my team website really stands out with the Chez Rama Restaurant described above. Our website has more white space so it doesn’t feel like it’s crowded. Also more professional pictures have been taken. The JQuery navigation adds visual interest while simplifying the user experience.

While reading the book and comparing between the No. 9 Park and HugeDomains.com there is a huge difference in catching people attention the HugeDomains.com uses loud colors and attention grabbers like words in all capitals. There is so much going on it makes you confused of what to click and what is the right place for it like the book mentioned it’s easier for the consumer if they knew where to click and navigate through the store or website. On the other hand the No. 9 Park uses mostly pictures of the restaurant and uses simple navigation. The menu bar create unity and feeling like everything is holding together. The pictures create balance as you are scrolling and your eyes know where they should be looking because of it. HugeDomains.com is the opposite, everything on the page has an equal weight and is competing for attention. the No. 9 Park has a simplicity that for me personally draws my attention. I’m not anxious like i am looking at the other site. Everything is organized in a way that makes sense and i took my time and knew where to go. HugeDomains.com it forces you to click things for example BUY NOW! or Start Payment Plan. They are using this as a confusion tactic to make me click something now knowing what it is.

I chose to analyze the Sim Sim Falafel page. My eyes are immediately drawn to the bright colors and the inherently appealing textures of the food. This is a restaurant site that does a lot to hold your attention. At the top of the page, you’re immediately drawn to the bright colors and simple food images on the page. They grow and shrink depending on the location of the cursor. The Sim Sim Falafel logo is the cursor itself on the page – it follows you as you scroll, so there’s no chance you’ll be forgetting the site that you’re on. It has a great feel as you scroll, it automatically moves to the right placement for each new section of the page using different colors to differentiate and give it more appeal. It’s simple and easy to use. Even though it’s in a foreign language, I didn’t have any problem deciphering what each of the sections contained – that’s pretty impressive. The color palette used sticks to primary and secondary colors, which is engaging and almost festive. A lot of thought was given to the physical dimensions of the site. It uses liquid width and is designed to be equally appealing regardless of the width you’re viewing it. Although there was not a lot for me to click through on the site, I thoroughly enjoyed navigating it as it was clear that all of the visual details had been thought through.

I’ve been a big fan of Zappos.com and their culture and work environment for awhile. So I chose this site to look at from the standpoint of usability. When you type in “sandals” it populates with a lot of different types of sandals to choose from. I noticed that if you choose one of the choices, it is defaulted to show you women’s shoes first. I picked of pair of shoes and then got different options as far as color and size before adding to cart. Once added, Zappos.com requires you to sign in. I get why they’re doing this, they want my information to get me hooked into their marketing. However, I want the option to just purchase as a guest and move on to the purchase process. Everything else in the checkout process is pretty much as I would expect and didn’t cause me any heartache to complete the purchase. The other thing I noticed about the site is that they limit the amount of hovers that they use. Even the horizontal menu across the top requires a click to bring up the next window. This seems like an extra step from what I’m used to in online store experiences. Overall, the site is aesthetically pleasing. I would say that the assumption that I’m looking for women’s shoes makes sense but is an annoying one as a man looking for shoes.