I chose the site Neiman Marcus to review. This is a very expensive and luxurious shopping page adorned with thousands of beautiful items, including designer clothing, handbags, shoes, and much more. I personally love purchasing skincare from here, and always check out the newest moisturizers, serums, and cleansers from time to time. When arriving to the homepage, I am greeted with copious amounts of photos, all of beautiful people wearing beautiful things. The black and white aesthetic creates a minimal atmosphere, very much contrasting the pricey items. Expensive haute couture pieces descend down the screen. After clicking the beauty tab, I am somehow shown the most expensive items first, obviously done intentionally. I decided to place the extravagant La Prairie Cellular Cream Platinum Rare, which costs $1,245.00 into my cart. The site successfully made me want to purchase this product by using convincing language, and telling me how my life will be changed after using the cream. The site is organized and well put together, but a flaw I experienced is that it is almost too hard to navigate and find products. There are countless items and it can be hard to find the exact one you were looking for, and so many tabs under each other. In the reading, it shows the difference between a thinking and non-thinking site, and I feel that Neiman Marcus is a non-thinking website. It does not make me confused or question anything, and I know exactly what I am clicking on. In the book, it also mentions how much of a hurry we are all in, and it definitely shows you the product in a straight-forward manner, and nothing is in the way or distracting in the slighest. Overall, the luxury website Neiman Marcus has done a lovely job at showcasing top designer items and making the consumer feel the need to have it. I personally recommend shopping on the site, and would gladly spend my day browsing through the navigable pages anytime.
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