Chapters 3-5

What information can ethnographic tools give you to improve the interactivity of an online banking website?
• By creating a process flow diagram, an interaction designer has formed an intimate understanding of the possible logical outcomes of use within a system. Also, by using an ecosystem diagram helps describe various touch points in a visual manner. Lastly, a journey map helps show a broad sequence of interactions. The journey map describes the sequence the user goes through and as they encounter various facets of the ecosystem diagram; used to hypothesize how a product will be acquired, installed, learned, used and upgraded or discarded.

At what point is a design finished? What makes it a success? What is its purpose? (pp. 54-62)
• A design is finished when the product managers or product owners find themselves in charge of development, but the designer continues to examine form and material. The product design, development, sales and marketing make it a success.

Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product? (pp. 78-84)
• Apple- Iphones. The branding has effected my use because it makes me want to buy more products since it’s a well known company and has good quality products. My relationship with the Iphone is that I use it daily. My experience with apple is that you know what youre getting when you buy their product.