David Schurman Review 1
1/23/18
For my monthly review, I decided to choose Amazon.com. The product that I chose to search was an essential oils diffuser. I thought it was extremely easy to find the best product that was available on the website. Amazon has a good customer feedback section so it is easy to find the most highly reviewed item. The main homepage has a lot of clutter but after doing a quick scan it was easy to find what I was looking for. Also, it is easy for the eye to locate the search button, product page, account info and special prime deals. One negative aspect of the website was the tags associated with each product. For example, I search essential oils diffuser and many items that were not diffusers such as oils, candles, and jewelry were displayed. This is not a major problem but it can get frustrating when I am deciding on which diffuser to choose out of the five hundred that are available. These unrelated products should be located in an ad in the shopping cart. After adding the diffuser to my shopping cart, it was very easy. Three small steps and the product is on its way. When shopping users want to get in and out as soon as possible. I think Amazon does a great job in understanding that is how users want to shop. If I knew what diffuser I wanted prior to opening the page I could have found the product and purchased it in under one minute. Overall, I think Amazon has a good website and shopping cart. It is fast and easy to find precisely what you are looking for.