What information can ethnographic tools give you to improve the interactivity of an online banking website?
The ethnographic tool is used to understand what peoples do and why they do it. It is often used to observe the user with their interaction within their normal environment. The tool can help designers identify problems with the existing designs. If I was to use the ethnographic tool to help me improve the interactivity of an online banking website, the tool would be able to me understand how people work, play and live, and identify why people do things they do with the product, service or system. By using the ethnographic tools, I would be able to know what our users use the online banking website mainly for and what the banking website could do for them to make them interact with the website more.
At what point is a design finished? What makes it a success? What is its purpose? (pp. 54-62)
A design can never be finished, one could work on it and think it is finished but it is not considered finished until the user considers it finished. If the user thinks that there is a design problem or cannot navigate or understand the product/concept then the design is not finished. What makes a design successful is if the design can interact with the user and create a dialogue that has can create an emotion with the user. A design’s purpose is to help the user engage in a conversation fluidly.
Identify a product family you use regularly (can be anything from technology to consumables except for coffee). How has its branding effected your use, relationship and experience with the product? (pp. 78-84)
A product family that I use regularly is Apple. I use their phone, tablet, laptops, and Macs. When I use my Apple products, I feel safe and secured. I think my products are reliable and they will do what I want it to do and more. Sometimes I even find new things to learn about it. The branding has affected my use by giving me that safety and draws me in to their new products and only stay in their family. I feel like because I used Apple on the daily, I feel as though I could not go to another product family because I feel like I am cheating on the company. When I get a new product from Apple, I always get excited because I know that I would not be disappointed with the product and the products are always so sleek and innovative.