Review #1

The web site that I decided to use was the popular retailing cites Amazon. I chose to search for shoes. The first thing I noticed was it gave me some random shoes initially but the side of the page it gave me options to narrow my search. They had some very helpful short cuts such as brand, price, or even ratings. While I think this is a very clever way to go about narrowing someone’s options and it worked very efficiently. I would like to see more done with the initial browser when a generic topic like shoes is typed in. Maybe even moving the brand selection into the main page and divide the page into types of shoes instead of hiding it to the side. After finding the shoe I wanted I added it to my cart and noticed a few things that I never noticed before. One was the short and concise wording that is used. The second thing I noticed is that they do not ask you to commit right away. It is kind of sly but first it takes you to the chart then asks you to proceed to the check out. They have taken away wording that may make you question your buying option. In the past I found words like buy now or check out seem very final making you question your choice of whether you really need it. Over all I thought the experience is very pleasurable but after reading the text and going to the site it has opened my eyes to what I may have been to naive to notice before hand.