reading 3, 4, 5

  1. Ethnographic tools can be utilized by an online banking website to show the growth in interest in an account, where your money is going, and the cores in your account(s). A flow chart would help the account holder see where their money is moving and what it is going towards, which could then help that person save money and be more aware of what they are spending.
  2. In the text, it says design is an argument, “the argument has a subtle, nearly invisible, immediate effect on the audience.” Once that is achieved, and the design communicates clearly, it could be considered finished.
  3. A family of products I use very often would be Jeffree Star cosmetics makeup. This piece about integrity made me think of his brand: “integrity to materials requires a sense of respect for both the natural world and the human-made world.” This stuck out to me because he has made all of his makeup vegan, which is respect to the natural world, while also adapting to the makeup crazed culture of today. The cosmetic company is heavily branded with bright pink packaging, and very innovative colors in the makeup world. Jeffree Star, the owner, has really encompassed his brand by being very unique, very pink, and always experimenting with different colors in his own makeup. The branding by the packing and by Jeffree himself has led me to use makeup differently and more creatively.