After looking at a variety of eCommerce sites, I chose to review RowdyGentleman.com as I am very familiar with it. Rowdy Gentleman is a brand aimed towards the consumers that are into the “frat” lifestyle. It has become increasingly popular in the past year and its website has evolved tremendously.
When the website first loads up you notice that is has a very sleek and modern layout to it. With the layout that it presents, it is very easy to navigate the website because everything is shown on the front page. I also personally like the black and white color scheme because then it makes all of the products pop out on the screen. Along the top of the page are the links to the different styles of apparel and accessories that they offer. As you scroll down you see a banner taking up a large portion of the screen to advertise their latest sale. Further down there are a few rows dedicated to showing off the most popular items on the website. Once at the bottom of the site there is a space sign up for the email list and a section for all social media links. The very bottom is dedicated to help, orders, retailers, and about the company.
The style and layout of the website is something that I see on a lot of websites on the Internet today. The sleek black and white scheme is almost like the status quo now for a lot of websites. Although it is used a lot, I think it works very well in this case for what they are trying to put out there. The site itself has is very user friendly and easy to navigate so in my eyes it is a very professional site.