The product is essentially an EZ Pass for gas, or as I would like to call it, “Fill Me Up.” This product is supposed to make getting gas faster and easier so the driver does not have to get out of the car to fill up their tank. This will be achieved by having a little plastic bar in the car window, like an EZ Pass, so when the driver pulls up to the gas station a machine scans it, allowing the driver to pay that quickly. The website would help with this because each plastic bar would have an account that would be accessible on the website. Basically, when a person buys a “Fill Me Up” bar, they have to make an account that will keep track of how much they are spending, where the best gas prices are, ect.. There has also been talk about having an app that links up to the device that will make user accounts even more accessible.
Strategy:
GOAL: educate customers about the fees involved and how the earn rewards.
GOAL: the site should be fast and easy to use
GOAL: brand
In order to make money off this product there will be a small fee tagged on to the end of each use, a onetime fee with the purchase of the product. To keep the consumers happy, there will be rewards after a certain amount of money is spent on gas, whether that is a free tank of gas or percentage off.
SCOPE
The website include what “Fill Me Up” does, how to order, shopping cart, about the rewards system, what gas stations offer the product, login/account page, and debit/credit card payment options. The whole point of this product is to make getting gas fast and easy so the plan is for that to carry over to the website and possible app as well. The login/account page would consist of a user name and password. Once logged in the user would have access to where and when they got gas, the electronic receipt, and how many reward points they have. To sign up for the account the user would have to create a user name and password, put in their car information (including license plate), address, and credit/debit card number. This way the radar can detect the right car with the matching bar and bill the user straight away.
“Fill Me Up” covers the payment process at the gas station but there is still the problem of getting that gas into the car. This would be solved by going back to the old gas attendants that would fill the cars up for the driver. This could easily increase more jobs and solve that getting out of the car problem. With the company also offering jobs, applications would be another feature on the website so make it easy to apply to be a “Fill Me Up” attendant.