I chose to review the website of Breads Bakery in New York City. It is a small café that sells many types of bread, pastries, and desserts. This place would be competition for my group’s restaurant because we also focus on food like this instead of large meals. They are trying to achieve the same type of feeling as we are. A page of their website says “It fills us with satisfaction to feed and to host. Much thought is put into this – making it comfortable, pleasant, appetizing, aromatic, satisfying and abundant.”
Their website is a little dull for my tastes but it’s also quite busy. When you first go to it you aren’t sure where to look because there are so many things competing for your attention. Their logo at the top center of the page is one of the things that stands out the most since it is bright red against a light tan background. The only texture is in the photos of their food throughout the site. The dominant colors are the tan background and the same bright red that is used in the logo. Red also appears on their “passover menu” and “order online” buttons. It seems they use that color to draw attention to whatever services they are featuring at the moment.
Their contact and location info is at the top of the page where it is easy to find. Their navigation is simple and easy to read- they use a horizontal menu near the top of the page, and when you hover over each word, a drop down menu appears.
One thing that stands out to me is the success of their menu page. They did a great job of fitting all of that information into one page while also keeping it uncluttered and easy to interpret. There is texture on this page that makes the menu look like a real, physical menu. It’s light green and stands out from the rest of the page.
The only thing I don’t particularly like about this website is the business of the home page. I don’t think it’s necessarily a bad thing, though. Its format reminds me of a blog with photos and text throughout. It does make the page interesting, but it could be distracting to people who are looking for a specific thing on the site.
I think my group could consider doing a menu page similar to this. We have been having a hard time fitting all the information on one page, and this might be a good format.