Ethnographic tools can provide you info by observation, interviewing, and analysis of people, their social groups and populations. This provides a social and psychological take on people’s activities. These tools can be used to improve the interactivity of an online banking website by checking the user statistics and analytics. This would give you the ability to check what the average user clicks on and morph the page to be more user friendly.
Knowing when a design is finished is within the designer’s mental state. If the designer believes that they can walk away from it and leave it be; then it met their purpose. The design must meet the designer’s criteria, strategy, and goal. Overall a design is never finished because there will always be something to adjust, develop, or change over time.
A product family I use regularly is Dove, and it’s branding has influenced my future purchases with them to try their new products. Their branding shows empowered women wanting to smell, feel good, and feel refreshed. They commercialize real women trying the product and show what harsher products do. This has strengthened the relationship I’ve had with the brand because I can relate to the women and their wants and needs.