In “Objectified”, one of the beliefs that many of the designers held is that the purpose of design is to create something that will stand the test of time. I whole-heartedly agree with this statement. What is the purpose of creating anything if it will cease to exist shortly after? To put your heart in to your work, is to leave your own mark on the world, so why would you want that to fade away? I would want my work to survive movements and be looked upon even after I am gone. This goes hand-in-hand with creating something that makes a person feel. Emotion is the best seller of any product, including art. If you are to put all of your emotions in to your work, you would want others to feel it, too.
Something that made me rethink design is that to be a designer you must create for others, especially if you work for corporations and businesses that might go against your own beliefs and values. I design because I love art and enjoy creating it for myself, but there will be a day when I may want to take my own artistic direction that the person paying me does not agree with. It is something that will stick with me in the back of my head. It made me realize that I will have to pick and choose my values which could result in difficult decisions in the future.
The ultimate question is “what is design?” To me, design is a statement and a life style. To be able to successfully design means that you have a sharp and detailed eye, an ability to know if your creation works, and to know how to evoke feeling from your viewer. Design is a mix of art, marketing, psychology and so many other fields that can help you delve deep below the surface of simply putting images and typography on to a page. You create a message with your work and it is something that must constantly be developed and changed, so that is relevant over the years and ages.