Describe and analyze the site’s use of color and texture.
I chose Flying Piñata (flyingpinata.co) as the single page website of my choice. Flying Piñata is a minimalistic site that relies on festive colors of yellow-orange, cyan, red, and green. The Flying Piñata logo is made up of all of these colors while the “flying piñata” is a yellow-orange and red striped donkey with a green drone carrying it. I feel these colors fit the personality of this site. Flying Piñata sells literal flying piñatas. When you download the application, you can deliver a piñata via drone to a location of your choosing, typically to a child’s party or other fun event. Otherwise, the site is made of a muted sky blue as the piñata is carried across the sky that is their header. This blue appears again at the bottom of the sight where there is multicolored confetti pieces.
Further, as this is a single page site how does the user navigate from one section of content to another? Does the user have to scroll left to right, top to bottom, all over or is navigation provided that takes the user to the content? What design elements make the site easy to scan, read and understand content.
On this site, the user navigates by scrolling from top to bottom where links to the app are seen along the way down as well as cute, animations that explain the purpose of the company. The site is a little confusing at first glance. While I adore the animations, I was confused by the extremely large video beneath the header. As I scrolled by it, I discovered the simple bit of information provided by the company and another link to the application similar to the one in the header. If the video were smaller, it would be much easier to understand and would not have a giant break in the middle of the page.
Lastly, make an argument for whether this site’s design is well or poorly done.
While I enjoy the theme and idea of this site, I do not believe it is the easiest to read or understand. The header is charming and cute, but the large video clip takes up too much space and takes away from the rest of the website by dividing it and creating a large, black hole on an otherwise light feeling site. After the video, we return to the bright, fun website, though it had a bit of white space that I feel made the animations look like they were floating.