Apples websites goals are to sell apples stuff mainly. Also, Apples goal is to support its customers and make their experience easy and memorable. Apples site helps a first time mac buyer because it has technical support online, in-store, or by phone. this means that new people can easily find answers to all the questions they have about their purchased product.
Facebook has specific parts of its website that helps users to create a unique looking page customized to their info and pictures. Also, Facebook has things like sharing posts, commenting, chatting, and liking posts that creates a connection between people over the internet.
The four structures that the book talks about are hierarchical, organic, sequential, and matrix. Hierarchical shows items in most important to least important and an example of this would be Apples website. Organic means that there is no set order to which things are organized. this is shown in Wikipedias site. Sequential structure is when there is one specific order in which information is organized. This is shown in books and movies. Lastly, the matrix structure is one that any page can be navigated to from any other page on the site. This is shown on Amazons website.
I think that practically 90% of the Huffington Post index page is strictly navigational and about 10% is content, but when you get to articles and things like that the pages completely flip on navigation vs. content. I think that google is about 90% navigation and 10% content too because once you get to more content you aren’t on googles site anymore. I think that wikipedia is split about 50/50 on navigation to content and Etsy is about split too because they are both focused on finding what you want and informing you on that when you get there.
Landor does a great job of showing you what is important because of the colors and the minimalistic layout. Also, it does a great job of guiding your eyes though its content by having only one content on the screen at a time.