Cardello Pizza is a restaurant that could be considered competition for my group’s fusion restaurant, Slice Cream. While I cannot find any pizza and ice cream restaurants near moon, this is a pizza restaurant not too far from campus.
When it comes to color, Cardello Pizza primarily uses whites and grays, using red as an accent color. Like I mentioned in my previous review, I think red is always a smart use of color for restaurants, because it stimulates hunger. Many restaurants utilize this, however, so I think the oranges and browns of Slice Cream could help it stand out. I have always been a “light” fan when it comes to color over “dark”, so I do really enjoy this color palette and think it gives off a calming yet effective making-me-hungry impression.
There isn’t too much to note on texture for this website, though I do enjoy the pizza oven graphic that is telling me my cart is empty. I enjoy the bricks, which seem to add some texture, as well as the arrow and writing because they look handwritten, which is a nice, fun texture. Whenever you hover over menu items, the outline of the item becomes black instead of gray, so that also emphasizes texture and motion, keeping the eye intrigued.
Looking at the overall layout and organization, the website is mainly just one really long page. You can scroll for quite some time on the home page and find the entire menu, as well as the “About” section all the way at the bottom. The header of their website features their hours and address, which I think is very smart and beneficial, but the only other thing you can press is an “About” button, but all this does is take you to the bottom of the page.
The only time you are transported to somewhere completely new is when you select either “Pickup” or “Delivery”, which takes you to the same location no matter which one you pick. I think they one-upped us by having the hours and location at the very top, but I think we had a better layout by being able to select more things on the top which took you to different places, rather than our website simply being primarily one page.
I also think we could stand out over somewhere like Cardello Pizza because we have a cohesive theme and style throughout the entire website. We maintain the same design elements, while Cardello seems to just shift willy-nilly from thing to thing. Their menu is also very unsettling and seems very long and unorganized, they could have laid it out much better, and even had tabs for different items. They should have an entire new page for their menu items and lay it out much more neatly.
Overall, our website could of course use some work looking prettier, but I think our overall layout and organization beats theirs in terms of user friendly and composed in a nice manner, which could make us stand out.