Ecommerce Site Review

For the ecommerce site review, I chose to take a look at H&M retail website. I frequently use the app and the website to buy a large majority of my clothes and I don’t believe that I have ever had to stop and think about the checkout process. However, when going to the website now with this review in mind, I did get tripped up trying to add a pair of pants to my cart because I forgot to choose a size. The problem was that I was rushing and after hitting the “add to bag” button, nothing happened. No animation or any indication that my request had been complete caught my attention, and nothing changed color. I had to scour the page before I realized that I did not choose a size for the pants. When I got it to work, though, it was a very smooth and intuitive experience. It does a good job in adhering to the expectations of where buttons and information are displayed.