- Ethnographic tools allow designers to get in the head of their target audience and appeal to them. By studying potential users, we can rank the importance of features based on actual data instead of our own assumptions.
- I think design is finished when anything you can think to add to it takes away from what it accomplishes.
- I think the branding of the Apple products I use affects how I use them. I’m generally more focused on minimalism and getting the most out of the least stuff when I’m using those products.
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