- What are the goals of Apple’s website? How does Apple’s website address the needs of a user who has just purchased their first MacBook? (Chapter 3)
The goals of Apple’s website were to be user friendly with a lot of support for the user experience. They want to make the customer feel as if they can feel and touch their products without actually seeing them and they want to make it as easy as possible for the user to learn how to use and buy their products.
- What are the functional specifications of Facebook’s wall? If you are not on Facebook what are the specs for the signup page? (Chapter 4: Functional Specifications, Content Requirements an Prioritizing Requirements)
There are many functional specifications on a Facebook wall. This is also another word for scope. Facebook wants you to be able to post pictures or anything. They make it so you can view other peoples posts and make it have tons of functionality. Some of this functionality is as simple as being able to like someone else’s posts.
- What are four architectural approaches to information structure? Find one example of each. (Chapter 5: Information Architecture)
Top down approach is when it starts from broad categories and gets more specific. An example of this is Insta print. There are broad categories to choose from and then you get more specific as you click through the different categories.
A bottom-up approach is when products are grouped based on their functionality. An example of this is Reebok hockey sticks. There are product lines where the hockey sticks are categorized into based on the quality and functionality of the hockey stick.
A hierarchial structure is when there is a main product and other products that stem from that one. An example of this is Nikon. Nikon has a top of the line camera but also has lower models that stem down from that one.
A matrix structure allows the user to filter by different categories. An example of this is Zillow. You can filter based on location, price, and property type.
- What percentage of The Huffington Post index page is navigation, and what percentage is content? What about Google, Wikipedia, and Etsy? (Chapter 6)
I would say that the percentage of navigation and content is equal for all of these websites. Google is mainly based on searching and navigation but they have tons of content within the search results. If anything the amount of navigation may even be greater for these sites.
- How does http://landor.com guide the readers’ eyes and focus their attention on what is important? (Chapter 7: Follow the eye
They focus on what is important by funneling in the users to make sure they experience everything important. They have interactive buttons that you need to press in order to move throughout the site and there are moving images to attract ones attention to read something.