ARTM 2210 Review 1

My first review of a website is on shoedazzle.com. The first thing I noticed about shodazzle.com is that you cannot just look through their inventory, you either have to log in or become a new member. The buttons for logging on are in two places, at the top of the page and under a promotional offer of 50% off. To become a new member I noticed it that it doesn’t just flat out say “sign up”, instead it says “get started”, which could confuse many. Next, it takes you to a quiz and asks questions like “which shoe is most you?”, etc.. I didn’t notice until half way through the quiz that there is a “skip quiz” button all the way at the top. During the last part of the quiz, the site asks your age range, foot size, clothing size, and zip code. It doesn’t actually ask you to sign up until after you’ve answered all the questions. After signing up, the site is pretty easy to navigate and even gives you shoe styles based on the questions you answered. In my opinion, I think the site is easy to navigate, it doesn’t make me think too much and it’s effortless. It only made me think when the questions came up and asked which styles I liked better. I think the quiz worked with the site because it does recommend styles to you. The improvements I would make would be to make the “skip quiz” button more noticeable because sometimes people don’t want to answer all these questions at first. It could turn viewers away from the site. I would also maybe add a “sign up” button next to the log in button at the top of the page because some people can get confused by the “get started” button. The design principles and elements work as well. It really emphasizes having 50% off and obviously they’re trying to promote that.  In conclusion, everything is pretty much organized and easy to navigate.